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To turn 180 degrees and realise how far we’ve come, but also remind ourselves where we’re going. Even S.U.F – a watchmaker driven by the Finnish people’s stoic, honest-to-goodness determination – needs perspective.
The new ‘180’ is precisely that: a stripped-back field watch, whose minimal utility draws on S.U.F’s past while signposting the future. All the while providing new recruits with an unfettered way into the world of ‘proper watches’.
Long-devoted fans of S.U.F will sense echoes of its early model, the Komentaja. But true to form, 180 goes back while moving things on; reimagining classic features with a contemporary cool.
The ‘railway’ minutes track for a start, circling numerals whose Scandi-noir typeform is unique to S.U.F.’s founder Stepan Sarpaneva – the master watchmaker with iconic Finnish design in his blood.
Komentaja dial
For 180’s launch, these include cranberry-red “Karpalo”, liquorice-black “Salmiakki”, cobalt-blue “Taivas” and “Kuura”, in a crisp frosty white that Helsinki residents know all too well.
Wherein lies the rub, since the 180 could arguably be the most ‘Finnish’ S.U.F yet. Its high-grade stainless-steel case is machined from domestically forged metal, impregnated with chrome mined near the coast. The straps’ leather even comes from Nordic Elk.
And of course, it’s all painstakingly hand-assembled in the heart of the Finnish capital, at the SarpanevaUhrenFabrik workshop. Whose postal code also happens to be 180...
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