S.U.F Helsinki

Vetehinen brings both Finland’s mythological water spirit and the legendary WWII submarine back to life.

Inspired by Finland’s motorcyling legend, Jarno “Paroni” Saarinen, S.U.F created its Paroni watch to honour the memory of the skilled daredevil – a childhood hero of the brand’s founding watchmaker, Stepan Sarpaneva.

Against all odds, a visionary dared to venture beyond his day job in Switzerland and forge an independent watch brand amidst the chilly embrace of the North. But that wasn't enough for him. He went on to create not just one, but two exceptional watch brands.

Sometimes, we all need to stop. To turn 180 degrees and realise how far we’ve come, but also remind ourselves where we’re going. Even S.U.F – a watchmaker driven by the Finnish people’s stoic, honest-to-goodness determination – needs perspective.

S.U.F.’s Myrsky watch, inspired by vintage cockpit instrumentation, salutes the plane’s brave, tireless designers and the fighter aces of Finland who gave their dearest in the effort to protect their homes.

“The Flying Finn“ is a nickname given to several Finnish athletes. They all had high speed in common, but not all of them were involved into motorsport.